‘ARCH THE’ was founded in 2016 to introduce the excellence of Korean fashion.
Brand Philosophy : A broad perspective universal and elemental the aim to provide a lifestyle, not just mere fashion creativity and quality creating value through attention to detail simplicity of design to harmonize with any environment, any person, and any way of life.
‘ARCH THE’ represents an unpretentious quality for a confident yet enigmatic woman and promotes simplicity focusing on the essence of life with new perspectives and methods. ‘ARCH THE’ promotes the best-in-class materials and sophisticated design for consumers who wish to concentrate on the intrinsic life values. ‘ARCH THE’ pursues comfortable yet exquisite quality with concise silhouette and pragmatic detail. It delivers ARCH THE’s own mood across the life through items highlighting the features of materials in diverse and broad lifestyle products.